Along with the explosive growth of the Web has come explosive growth in Internet fraud and “get-rich-quick” schemes. Beware of such claims! Educate yourself about the differences between what constitutes a legitimate business opportunity and Pyramid Schemes, Ponzi Schemes, and Related Frauds.
Multi-Level Marketing
Multi-Level Marketing or Network Marketing has long been associated with fraudulent “get-rich-quick” schemes. Certainly any economic endeavor will attract those looking for the fast buck and those unscrupulous ones who are determined to separate your from your money. What’s new about that? You even find those folks on Wall Street and in Washington, D.C. The trick is to separate the frauds from the legitimate opportunities. And, there are legitimate opportunities!
A long standing principle in the Free Enterprise system is “buyer beware.” It is the buyers responsibility to educate themselves so they can make an informed buying decision.
Corporate Cover-Up
The truth is, ALL businesses are structured as a “pyramid.” You have the owners, CEO’s, and other executives at the top of the pyramid with the management people in the middle and the workers at the bottom.
The difference between this corporate pyramid structure and legitimate network marketing companies is that in the corporate environment, those at the top have a vested interest in protecting their elevated positions at the expense of those below them. In network marketing, ALL those in the business have an EQUAL opportunity to share in the overall success of the business. Indeed, it is not uncommon for someone to enter towards the bottom of the pyramid structure only to rise in a short time to a top level position in the company. You WILL NOT find that sort of opportunity in the corporate pyramid.
There has been a long standing conspiracy in our society perpetrated by corporations, labor unions, government officials, attorneys, educators, and others to protect the corporate pyramids and the wealth they assimilate. In fact, we are all involved in network marketing every day of our lives. We recommend movies, restaurants, books, music, stores, services, and the whole gamut of business. But, rarely are the ones who are making those recommendations rewarded for doing so. In multi-level marketing, all those along the chain who recommends products and services are rewarded for their efforts. In the corporate environment, or “single-level” marketing when you make a recommendation the company keeps the rewards for themselves.
The corporate pyramids indeed have an economic interest in maintaining their single-level marketing system and keeping the truth about multi-level marketing from the public.
In more recent years Network Marketing has been gaining in acceptance and popularity. It is proving itself to be an effective, professional, and rewarding business model. Witness the growth of “Affiliate Programs” on the Internet. Affiliate programs ARE multi-level marketing. Nearly all business that market on the Internet now have an affiliate program to reward others for recommending their services.
I’m sure you’ve heard of Amazon.com. That is network marketing. Amazon.com has not grown to be the company they are by adhering to old business practices. No! They offer their network of thousands of affiliates (network marketers) commissions for recommending books and other products.
Filed under Network Marketing by on Jan 17th, 2010. Comment.
The basics of effective Multi-Level Marketing (MLM) involve patient listening, smart questions and objections handling, perseverance, diligence, smart sales skills and a great social network to name some. But there are some other factors that are not key but still make considerable difference if taken care of. If you are aware of these areas, your MLM process will be quite organized and streamlined to help you move nearer to your sales goal.
Some basics:
The following fundamentals about MLM should be addressed for better results:
Research: A thorough investigation and research about an MLM company is a must when there are so many illegitimate and illegal players in the market. Thus research is a crucial process although it is difficult and time consuming But, you need to put in that much for reliability.
Sample: After you have zeroed-in some seemingly good companies, it is good to check their products. Ultimately, only a good product will continue to sell. You can place a small order with the companies and test the products for their efficacy. This is the best possible way of checking. Although, even this process may prove to be not so efficient at the end, as at times the companies act smart. They send the best quality assortment of its product range and when you place a large order, you may find a compromising quality.
Vendor terms: Acknowledge the receipt of the sample to the vendor and be sure to mention in your acknowledgement letter what you expect from your vendor in the case of receipt of inferior quality products or any other issue regarding the delivery of products.
Marketing process: MLM is all about the identification of the potential customers and that of the reliable business associates or distributors. Either of these elements of identification can fall first in the order.
Promotion: Holding demonstrations, seminars and training sessions are some of the ways to spread awareness about your products. Such functions are also a platform for building networks, exchanging phone numbers and building rapport with the prospects. Be very careful to give a good presentation, which should leave positive impact upon your clients. A messed up presentation can cost you a lot as your customer may drift away from you giving reason other than the key one.
Make-up: Your dressing up, accessories, cologne and your body language, all should have a professional touch.
MLM is a marketing process where you constantly innovate your strategies as needed. There are no set rules to excel in this field. But, if you are able to successfully incorporate some workable models of MLM then your job may become easier.
Filed under Network Marketing by on May 13th, 2009. Comment.

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